SPRING SUMMER 2017

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THE 2017 SPRING/SUMMER COLLECTION OF USE UNUSED DRAWS INSPIRATION FROM HUNGARIAN GYPSY CULTURE. THE ROMANI PEOPLE ARE THE LARGEST MINORITY OF HUNGARY, WITH A RICH AND VIVID CULTURE THAT IS PLAYFUL, BRIMMING WITH LIFE WHILE AT THE SAME TIME FULL OF CONTRADICTIONS.
CONTRAST IS KEY WORD, AND NOT JUST IN THIS COLLECTION – THE USE OF POWERFUL CONTRASTS IS ONE OF THE BUILDING BLOCKS OF THE BRAND’S DNA. IN THIS COLLECTION HOWEVER, CONTRAST IS OF EVEN GREATER IMPORTANCE: THE BOLD AND SHAMELESS MIX-AND-MATCH ATTITUDE OF THE GYPSY WAY OF DRESSING HAS OPENED DOORS TO THE COURAGEOUS COMBINING OF TEXTILES AND PATTERNS. IN THIS CASE MORE IS MORE, WHICH IS ALSO REFLECTED IN THE RICH EMBELLISHMENT OF THE COLLECTION’S PIECES. THE ROMANI INSPIRATION IS ALSO EVIDENT IN THE SHAPES OF THE COLLECTION, AS WELL AS THE CREATIVE APPROACH TO FUNCTION – THE TRANSLATION OF NIGHTWEAR INTO DAYWEAR PIECES, CREATE INTERESTING CONTRASTS. KEEPING ALL THESE IN MIND, THE DESIGNERS MADE SURE TO TAME THIS VIBRANT AND VIVID CULTURE, TO TONE IT DOWN TO THE SOPHISTICATION THAT THE BRAND IS KNOWN FOR.
THIS LOW-KEY APPROACH IS MOST EVIDENT IN THE USE OF COLOR. THE USUAL COLORS USED BY THE BRAND (BLACK, WHITE, BEIGE, GREY, BLUE) ARE SUPPLEMENTED BY SOME TREND-COLORS OF THE SEASON: EMERALD GREEN, OCHRE, TURQUOISE, MARSALA AND VANILLA. PATTERNS ON THE OTHER HAND ARE HANDLED IN A MUCH BOLDER WAY. THE BASIC PATTERNS OF THE COLLECTION ARE STRIPES, COMPLEMENTED BY CHECKED AND FLORAL DESIGNS. THE MIX OF GEOMETRICAL AND ORGANIC PATTERNS AS WELL AS THE USE OF DIFFERENT SCALES CREATES AN EXCITING BLEND.

THE CHOICE OF FABRICS IS CHARACTERIZED BY GREAT DIVERSITY. SOFT MUSLINS AND CRISPY COTTONS ARE COMPLEMENTED BY COMFORTABLE, ELASTIC CANVASSES. THE DESIGNER-DUO HAS DEVOTED GREAT ATTENTION TO THE CHOICE OF EASY-TO-WEAR FABRICS OF MOSTLY NATURAL COMPOSITION. GEOMETRIC LACES, RUSTIC SURFACES RESEMBLING A HOMESPUN CLOTH, METALLIC PLISSÉS, COMPLETED BY KNITWEAR THAT MAKES USE OF SEVERAL TECHNOLOGICAL ACHIEVEMENTS, INCLUDING THE USE OF TRANSPARENT YARNS. THE COLLECTION BOASTS SEVERAL HAND-MADE DECORATIVE ELEMENTS; HAND-CUT FRINGE AS WELL AS ELABORATE RIBBON DETAILING THAT ALL SHOW THE DEDICATION TO CRAFTSMANSHIP.
THE SHAPES ARE LARGELY INFLUENCED, BY SILHOUETTES TYPICAL FOR ROMANI COSTUMES: ELONGATED SHAPES, MAXI DRESSES AND MAXI SKIRTS AS WELL AS OFF-SHOULDER SOLUTIONS. THE IMPACT OF GYPSY CULTURE IS PROFOUND ON THE AREA OF STYLING TOO: UNUSUAL SOLUTIONS SUCH AS MAXI SKIRTS PAIRED UP WITH SWEATSHIRTS AND BOMBER JACKETS. ANOTHER IMPORTANT SOURCE OF INSPIRATION WAS THE STYLE OF THE ‘70S - PALAZZO-PANTS, SHIRT-DRESSES, WRAP DRESSES, WIDE-LEGGED CULOTTES PLAY A CRUCIAL ROLE HERE. THE PREDOMINANT SYMMETRY OF THE COLLECTION IS BROKEN UP BY SOME EXCITING ASYMMETRIC CUTS.
THE HIGHLY SUCCESSFUL LEATHER BAGS OF THE AUTUMN-WINTER COLLECTION RETURN WITH A NEW, FRESH APPEARANCE THIS SEASON. HERE, THE DESIGNERS OPTED FOR THE UNUSUAL COMBINATION OF DIFFERENT TEXTURES AND COLORS OF LEATHER, WHICH FITS PERFECTLY INTO THE BOLD MIX-AND-MATCH ATTITUDE OF THE 2017 SPRING/SUMMER COLLECTION.

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Credits

  • PHOTO | BÁLINT BARNA
  • MODEL | MARTINA TRONI, ESZTER BERTÓTY, KATALIN LŐRINC

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INTERNATIONAL SALES ENQUIRIES

MS. ANNA KATINKA SZŐNYISZONYIA@USE.CO.HU

RETAIL SALES ENQUIRIES

-RETAIL@USE.CO.HU

CORRESPONDANCE

3529 MISKOLC LÉVAI JÓZSEF UTCA 2. HUNGARY