SPRING SUMMER 2014

Story

USE unused’s Spring/Summer 2014 collection takes a look back at the summers of 1970s. The designers were inspired by the decade’s fine art, prominently by architecture and sculpture, yet the cuts and combinations of materials ensure that the collection remains state of the art. The clear-cut pieces look easy but constructed. The designers’ aim was to create wearable, everyday clothes for the summer.

Following the brand’s traditions, masculinity and sportswear inspirations have an impact on the collection, represented by reinterpreted white shirts, a waistcoat that resembles a breast plate, bomber jackets and dresses looking like oversize baseball jerseys.

Not only shapes but materials reflect the seventies: grid-surfaced poplin, melange fabric, knitted-effect raffia and light summer jeans recalls the decade’s typical summerwear. A stand-out is the neon orange hand-woven fabric which perfectly balances the vintage crafting technique with a modern color.

White dominates the collection, though enabling two other colors to bring in even more life, the subdued monochrome harmony of beige, gypsum gray and off-white pieces contrasts vivid, summery colors like lime, mint, alhambra green, tangerine and neon orange.

Grid technique runs through the collection from laser-cut neoprene grid to pierced-effect jerseys. Digital prints were created by using collages of seventies’ sculptures, old family photos and the decade’s printed floor tiles.

Accessories: a cluth and a mini shopper made of perforated leather fall in line with the collection’s characteristic grid technique, while jewelry bears masculine notes, three 70s’ silver signet rings are linked together into one statement piece of art.

Lookbook

SPRING SUMMER 2014 RUNWAY SHOW

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Campaign

Credits

  • PHOTO |  MÁTÉ MÓRÓ
  • MODEL | BETTINA @ ICON MODEL MANAGEMENT

Contact

INTERNATIONAL SALES ENQUIRIES

MS. ANNA KATINKA SZŐNYISZONYIA@USE.CO.HU

RETAIL SALES ENQUIRIES

-RETAIL@USE.CO.HU

CORRESPONDANCE

3529 MISKOLC LÉVAI JÓZSEF UTCA 2. HUNGARY